Free Headline Analyzer

Type a headline to score it on length, power and emotional words, numbers and format, and see if it fits in Google's search results.

Runs in your browser · nothing is uploaded

Runs in your browser. Your text isn't uploaded or stored.

How it works

How to use the free headline analyzer

  1. 01

    Type or paste your headline.

  2. 02

    Check the score and each of the six checks.

  3. 03

    Try a few variations and keep the one that scores highest and still sounds like you.

Guide

What makes a headline get clicked?

Most people read the headline and nothing else, so it decides whether your article gets read at all. Headlines that get clicked are specific ("7 ways", "in 30 minutes"), promise a clear benefit, and use a recognizable format: how-to, list, question or comparison.

For search, the headline usually becomes the title Google shows, so keep it under about 60 characters and put the main keyword near the start. The score here rewards those patterns; treat it as a guide, not a rule.

Reference

Power words by category

The words this analyzer recognizes. One or two in a headline lift clicks; more starts to read like clickbait.

Value

best, complete, easy, effortless, essential, free, guaranteed, proven, simple, smart, ultimate, step-by-step, expert

Urgency

now, today, instantly, quick, fast, new, boost, breakthrough

Curiosity

secret, little-known, surprising, unusual, unique, exclusive, why, honest

Positive emotion

amazing, astonishing, beautiful, brilliant, epic, funny, hilarious, incredible, miracle, perfect, remarkable, stunning, unbelievable, love

Fear and warning

afraid, alarming, awful, dangerous, deadly, fail, fear, horrible, mistake, painful, terrible, terrifying, warning, worst, wrong

Shock

crazy, insane, jaw-dropping, killer, outrageous, revealed, shocking, weird

Tips

Tips for using the headline analyzer

Lead with a number

"7 ways to…" promises a specific, scannable payoff. List headlines consistently earn more clicks than vague ones.

Put the keyword near the front

For search, start with the words people type. It helps Google and searchers see the match at a glance.

Keep it under 60 characters

Longer titles get cut off in Google. Check yours in the SERP preview tool before publishing.

Promise only what you deliver

A headline that over-promises gets the click and loses the reader. Clarity beats cleverness.

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FAQ

Headline Analyzer FAQ

What's a good headline score?

70 or above means the headline uses most of the patterns that tend to get clicks. Don't force power words in just to raise the score; clarity matters more.

What are power words?

Words that signal value or urgency, like "proven", "simple", "complete" or "free". One or two help; more starts to sound like an ad.

Should my headline and title tag be the same?

They can be. The H1 can be a little longer and more conversational; the title tag should stay under about 60 characters with the keyword up front.

How long should a headline be?

About 6–13 words and under 60 characters for search. Social and email headlines can be a little longer.

Do power words still work?

Used sparingly, yes. One or two add pull; stacking them makes a headline feel like clickbait.

Should headlines be in title case?

Either title case or sentence case works if you're consistent. Convert yours with the title case converter.

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