Free Product Schema Generator

Generate Product structured data with price, stock, brand, SKU and ratings, so Google can show price and availability in search results.

Runs in your browser · nothing is uploaded

Before you publish

  • Add the product name.
  • Add a price. Without an offer, Google won't show price or stock in results.

Your code

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product"
}
</script>
How it works

How to use the free product schema generator

  1. 01

    Enter the product details and price.

  2. 02

    Add ratings only if real reviews are shown on the page.

  3. 03

    Paste the JSON-LD into the product page.

Guide

Product rich results

Product schema lets Google show price, availability and review stars right in search results and in the Shopping tab, which makes your listing stand out and pre-qualifies the click. It needs at least a name and an offer (price and currency) to be eligible.

Shopify, WooCommerce and most store platforms add product schema automatically; check yours is complete (GTIN, brand, availability) before adding your own, to avoid duplicates.

Tips

Tips for using the product schema generator

Include GTIN and brand

Identifiers help Google match your product with shopping results.

Keep price in sync

The price in your schema must match the page. Update both together.

Check for duplicates

Your store platform may already add product schema. Use one complete version, not two.

Write unique copy

Pair your markup with a unique description from the product description generator.

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FAQ

Product Schema Generator FAQ

How do I test the markup?

Paste the page URL or the code into Google's Rich Results Test or the Schema.org validator after adding it.

Can I add ratings without reviews on the page?

No. Ratings must come from real reviews shown on the page, or Google may apply a manual action.

Is anything uploaded?

No. The code is generated in your browser.

What do product rich results show?

Price, availability, ratings and sometimes shipping and returns details.

Is product schema required for Google Shopping?

Shopping ads use Merchant Center feeds; free listings can also use structured data from your pages.

Can I add schema for product variants?

Yes, with ProductGroup and hasVariant, which this generator doesn't build yet. Add one Product per variant page instead.

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