Free SEO ROI Calculator
Estimate what SEO could return: from target keyword volume and rankings to visits, leads, customers and revenue, against what you spend.
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This is the monthly return once you rank. New content usually takes 3–6 months to reach page one, and keeps bringing visits long after it's paid for.
How to use the free SEO ROI calculator
- 01
Enter the monthly searches for your target keywords and the click rate you expect.
- 02
Add your conversion rates and customer value.
- 03
Compare the monthly revenue with your SEO cost.
How to think about SEO ROI
SEO ROI is (revenue from organic search − SEO cost) ÷ SEO cost. Unlike ads, SEO traffic keeps coming after you stop paying for each click, so returns compound: an article written this month can bring visitors for years.
The hardest inputs to guess are click rate and time to rank. New sites typically take 3–6 months to rank for easier keywords; position 1 gets around 25–30% of clicks, position 5 about 5%.
Click-through rate by Google position
Typical organic CTRs, useful for the "click rate" input. Real rates vary by search and SERP features.
| Position | Typical CTR |
|---|---|
| 1 | 25–30% |
| 2 | 13–16% |
| 3 | 9–11% |
| 4 | 6–8% |
| 5 | 5–6% |
| 6–10 | 2–4% |
| 11–20 (page 2) | under 1% |
Tips for using the SEO ROI calculator
Use realistic click rates
Plan on 5–10% blended across page-one positions, not the 30% of a #1 ranking.
Get real search volumes
Pull monthly searches for your keywords with the keyword generator.
Budget for the ramp-up
New content takes 3–6 months to rank. Judge ROI over a year.
Compare with your costs
Work out the monthly spend with the SEO cost calculator.
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SEO ROI Calculator FAQ
What's a good SEO ROI?
Many businesses see 5:1 or better once content ranks, but it takes months to start. Judge SEO over 12+ months.
What click rate should I use?
Use 5–10% as a realistic blend across positions on page 1; 25%+ only for top-3 rankings.
Is anything saved?
No. It's calculated in your browser.
How do you calculate SEO ROI?
(Revenue from organic search − SEO cost) ÷ SEO cost × 100.
How long does SEO take to pay off?
Usually 6–12 months, then returns compound as content keeps ranking.
Is SEO cheaper than ads?
Per visitor, usually, once content ranks. Ads are faster but stop the moment you stop paying.
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